Turn your LinkedIn into a client pipeline in 4 hours

You know you should be visible on LinkedIn. But finding the time: and the courage: to actually hit “publish” is a different story.
Many freelancers remain stuck in the expert paradox: you have valuable skills and experience, but the right clients never find you. Posting occasionally without a clear system rarely leads to real opportunities.

This workshop helps you turn LinkedIn into a structured client pipeline instead of a place where you occasionally update your CV or post without results.

This is not a seminar where you sit and listen. This is a “Laptops Open” Sprint. You will improve your profile, define your content strategy and take concrete steps toward becoming visible, with expert guidance and peer support.

What you will accomplish in 4 hours: 

– Build a LinkedIn profile that attracts clients

Your LinkedIn profile should do more than list your experience. It should clearly communicate who you help and why clients should contact you.

In this session you will:

• Fix your positioning using the Unique Value Zone formula (Skill + Audience + Unique Angle)
• Improve your LinkedIn headline and About section
• Make your profile easier to understand and more relevant for potential clients

– Create and plan your LinkedIn content

You will set up a simple and realistic content workflow that fits into a busy freelance schedule. Instead of constantly searching for inspiration, you will learn how to turn your daily work and client conversations into relevant LinkedIn content.

In this session you will: 

• Define a clear direction for your LinkedIn content
• Set up your 60-minute content factory so you can plan content efficiently
• Prepare your first LinkedIn posts & define your first month of content topics

– Start building your client pipeline

This workshop is designed for action. You won’t just plan your LinkedIn strategy. You will actually start building your client pipeline.

During the workshop you will:

• Identify the types of clients and profiles you want to connect
• Send targeted connection requests to ideal clients using the Flintstoning method, a personal and authentic way to connect without feeling spammy
• Take your first concrete steps toward a consistent LinkedIn outreach routine. You will leave with real conversations started and a client pipeline already in motion.

You will work alongside fellow freelancers who are going through the same process.

Besides expert guidance, you will learn from each other by sharing ideas, giving feedback and seeing how other freelancers position themselves and approach LinkedIn. This often makes it easier to move forward and gives you new ideas you wouldn’t have thought of on your own.

Tickets:

• FiBe PRO Members: Discount Access €49 . Join PRO for €24.90 a month or €250 a year. Get the discount code in the event on the platform. PRO is a membership where you connect with other freelancers through monthly networking events and learn about topics helping you advance as an independent professional. 
• Non-Members: €199 (excl. VAT)
• Tickets available here.

Bonus: All attendees receive a physical copy of the handbook “Personal Branding like a PRO“ (worth € 34.99) included in the ticket.

Trainer: 

Clo Willaerts
Digital Marketing Expert.
Author, consultant, speaker and trainer.

With more than 20 years of experience in digital marketing and technology, Clo helps professionals and organizations build strong personal brands and make confident decisions in a fast-changing digital world.

Author of Personal Branding like a PRO, a practical system for turning visibility into clients and revenue.

Organiser:

Freelancers in Belgium
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