Targeted and privacy-friendly tracking via Google Tag Manager (NL)

During this training day, you’ll delve deep into the world of tracking, where marketing and IT  intersect. You’ll learn how to connect these two worlds so that data isn’t just accurate but also  truly delivers results .

Targeted and accurate tracking is essential. You’ll receive a clear overview of how to approach this and the strategic considerations you need to consider. We’ll use a measurement plan template so you can get started right away.

You’ll also learn how to use AI to smoothly write code for more advanced analyses. Finally, we’ll also tackle cookie consent . You’ll learn how to ensure cookie banners communicate correctly with your tools and how to set up Consent Mode using several leading tools.