Set the right price for your freelance services

Setting the right price is about more than calculating an hourly or daily rate. Your pricing should cover what you need to earn, reflect the market and capture the value your expertise creates for clients.

At this workshop, you will learn how to:

• Compare the three main approaches to pricing: cost-plus, market-based and value-based
• Calculate a sustainable minimum rate based on your costs, income goals and realistic number of billable days
• Research market rates and interpret them in the context of your profession, niche and experience
• Understand what clients value and how this can influence what they are willing to pay
• Explore alternatives to hourly and daily rates, including project pricing, retainers, subscriptions, productised services and performance-based pricing
• Recognise tactical factors that can move your price up or down, such as urgency, scope, risk, scarcity, business impact and contract duration
• Communicate the value behind your price more effectively

You will leave with a practical framework for choosing a pricing approach and setting prices that work for both your clients and your freelance business.

Freelancers in Belgium PRO – Growth Workshops

Meet online every month—and quarterly in person—for practical sales and marketing sessions designed to help you attract better clients and build a stronger, more sustainable freelance business.

The 2026–2027 programme guides you through the different stages of developing your commercial strategy, from clarifying your positioning to finding, approaching and converting potential clients.

Topics include:

• Finding the right clients for your expertise
• Creating a focused outreach strategy
• Improving your LinkedIn profile and website
• Creating content that supports your business goals
• Preparing for introductory meetings with potential clients
• Identifying and responding to market signals
• Setting and communicating your rates
• Networking more strategically
• Writing stronger proposals
• Announcing your availability effectively
• Generating more referrals and recommendations
• Selecting useful AI tools for your freelance business
• Negotiating with greater confidence

The monthly online workshops introduce practical strategies, examples and tools. During the quarterly in-person PRO Lab & Lunch sessions, you can put the theory into practice, work on your own business and receive constructive feedback from fellow freelancers.

The sessions are relevant to freelancers from all professions who want to take a more active and consistent approach to growing their business.

Host

Each session is hosted by Jenny Björklöf, founder and community leader of Freelancers in Belgium. She shares practical insights from her own freelance experience and from running a community of more than 18,000 freelancers.

Selected sessions also feature guest experts who bring additional perspectives, specialist knowledge and practical experience.