Run discovery calls that uncover what clients really need

A discovery call is an initial conversation with a potential client to explore their situation, understand what they need and decide whether working together makes sense. A good discovery call goes beyond discussing the requested deliverable: it uncovers the underlying problem, desired outcome, priorities and constraints.

At this workshop, you will learn how to:

• Prepare for a discovery call and set a clear structure
• Ask open questions that reveal the client’s real needs
• Explore the impact, urgency and wider context of the problem
• Understand the budget, timeline, stakeholders and decision-making process
• Listen for assumptions, gaps and needs the client may not have recognised
• Demonstrate your expertise without giving away the complete solution
• Decide whether the opportunity is a good fit for you
• Agree on clear next steps and gather what you need to prepare a relevant proposal

You will leave with a practical discovery-call structure and a set of questions you can adapt to different potential clients.

Freelancers in Belgium PRO – Growth Workshops

Meet online every month—and quarterly in person—for practical sales and marketing sessions designed to help you attract better clients and build a stronger, more sustainable freelance business.

The 2026–2027 programme guides you through the different stages of developing your commercial strategy, from clarifying your positioning to finding, approaching and converting potential clients.

Topics include:

• Finding the right clients for your expertise
• Creating a focused outreach strategy
• Improving your LinkedIn profile and website
• Creating content that supports your business goals
• Preparing for introductory meetings with potential clients
• Identifying and responding to market signals
• Setting and communicating your rates
• Networking more strategically
• Writing stronger proposals
• Announcing your availability effectively
• Generating more referrals and recommendations
• Selecting useful AI tools for your freelance business
• Negotiating with greater confidence

The monthly online workshops introduce practical strategies, examples and tools. During the quarterly in-person PRO Lab & Lunch sessions, you can put the theory into practice, work on your own business and receive constructive feedback from fellow freelancers.

The sessions are relevant to freelancers from all professions who want to take a more active and consistent approach to growing their business.

Host

Each session is hosted by Jenny Björklöf, founder and community leader of Freelancers in Belgium. She shares practical insights from her own freelance experience and from running a community of more than 18,000 freelancers.

Selected sessions also feature guest experts who bring additional perspectives, specialist knowledge and practical experience.