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Personal branding for freelancers – FREE online webinar

April 2 @ 11:00 - 12:30
Free
  • “I don’t know what to post.”
  • “I’m afraid of looking like a show-off.”
  • “I post on LinkedIn, but I never get leads.”

If this sounds like you, you are trapped in the “Expert Paradox”: You have the skills, but you remain the best-kept secret in your industry.

Join digital marketing legend Clo Willaerts for a session designed to take the fear out of personal branding. We aren’t trying to make you famous; we are building a system to get you hired.

What We Will Cover:

  • Daring to be Visible: Building Trust 
    • You don’t need to be a self-promoting “guru” to build a strong personal brand. Learn how to grow your visibility through consistency and trust. Perfect for the Belgian market.
  • Knowing What to Post: The UVZ Formula
    • Stop guessing. We will use the Unique Value Zone formula ([Skill] + [Audience] + [Unique Angle]) to define exactly what you should talk about, so you never stare at a blank screen again. 
  • Posting Effectively: Likes vs. Leads
    • Stop writing for “likes.” Learn the Dual Audience Model to ensure your content reaches the 10% of people who actually pay invoices (Your Ideal Customer Profile).
  • The “Flintstoning” Method
    • Forget dangerous automation tools. Learn the manual, high-touch way to connect with prospects without feeling spammy.
  • Finding the Time: Content Integration
    • We will teach you how to stop “creating” and start “documenting.” Learn how to turn your daily « checking my inbox or my feed» busywork into a content engine that runs in less than 15 minutes a day.

You’ll also get the chance to ask your own questions in the live Q&A.


Free for members of the Freelancers in Belgium community.

Register for free here.

 

When
Thursday, April 2, 2026
11:00 – 12:30

Where

Online (Zoom link after registration)
Register for FREE here.

Who is this for?

Freelancers at all stages who want to become more visible and attract better clients without feeling pushy or self-promotional.

Ideal if you want a clear strategy for what to post, how to build trust, and how to turn visibility into real opportunities.

Speaker

Clo Willaerts
Digital Marketing Expert.
Author, consultant, speaker and trainer.

With more than 20 years of experience in digital marketing and technology, Clo helps professionals and organizations build strong personal brands and make confident decisions in a fast-changing digital world.

Author of Personal Branding like a PRO, a practical system for turning visibility into clients and revenue.
Personal branding like a PRO | Uitgeverij Lannoo

Details

Venue

Organizer