Create an outreach strategy for approaching potential clients – Freelancers in Belgium PRO Growth Workshop

Outreach means proactively contacting people or organisations that could become clients, instead of waiting for them to find you. A clear outreach strategy helps you do this consistently and confidently without feeling pushy, desperate or annoying.

At this workshop, you will learn how to create a realistic outreach strategy that you can maintain even when you are busy with client work.

• Set a clear goal for your outreach and decide what results you want it to generate.
• Define who you want to approach, what you want to say and why your message should be relevant to them.
• Choose where to contact potential clients, from LinkedIn and email to networking and referrals.
• Create a manageable routine for when to reach out, how often to follow up and how to keep track of conversations.

As our guest expert we have fellow PRO member, Business Consultant & Interim Manager Peter Rutanga; Peter brings over 15 years of experience in sales, business development and strategic account management at companies including Microsoft, Fujitsu, Oracle and Randstad Digital. Today, he applies that experience as an entrepreneur himself, developing The Social Loft while sharing practical insights on building relationships, winning clients and growing a business.

This workshop gives you the strategy, process and practical examples. Afterwards, prepare your outreach approach and bring your target list, messages or follow-up process to the in-person Client Attraction Lab & Lunch on 20 November in Brussels for constructive feedback from supportive peers.

Freelancers in Belgium PRO – Growth Workshops

Meet online every month—and quarterly in person—for practical sales and marketing sessions designed to help you attract better clients and build a stronger, more sustainable freelance business.

The 2026–2027 programme guides you through the different stages of developing your commercial strategy, from clarifying your positioning to finding, approaching and converting potential clients.

Topics include:

• Finding the right clients for your expertise
• Creating a focused outreach strategy
• Improving your LinkedIn profile and website
• Creating content that supports your business goals
• Preparing for introductory meetings with potential clients
• Identifying and responding to market signals
• Setting and communicating your rates
• Networking more strategically
• Writing stronger proposals
• Announcing your availability effectively
• Generating more referrals and recommendations
• Selecting useful AI tools for your freelance business
• Negotiating with greater confidence

The monthly online workshops introduce practical strategies, examples and tools. During the quarterly in-person PRO Lab & Lunch sessions, you can put the theory into practice, work on your own business and receive constructive feedback from fellow freelancers.

The sessions are relevant to freelancers from all professions who want to take a more active and consistent approach to growing their business.

Host

Each session is hosted by Jenny Björklöf, founder and community leader of Freelancers in Belgium. She shares practical insights from her own freelance experience and from running a community of more than 18,000 freelancers.

Selected sessions also feature guest experts who bring additional perspectives, specialist knowledge and practical experience.