Build an online presence that attracts the right clients – Freelancers in Belgium PRO Growth Workshop

A strong online presence helps potential clients find you, trust your expertise and contact you easily.

At this Freelancers in Belgium PRO Growth Workshop, you will learn how to make your LinkedIn profile and website work harder to attract and convince potential clients.

• How LinkedIn features such as Open to Work, Service Pages, recommendations and the Featured section work and how to use them strategically.
• How to strengthen your profile with a searchable headline and compelling banner, illustrated with examples from real freelancers.
• Whether Sales Navigator is useful for you as a freelancer and what it offers beyond LinkedIn’s free version.
• How to review your website using a practical checklist of the essential information clients need to understand your services and take the next step.

This workshop gives you the theory, practical guidance and inspiration. Afterwards, improve your profile or website and bring them, and other client-facing materials, to the in-person Client Attraction Lab & Lunch on 20 November in Brussels for constructive feedback from supportive peers.

Freelancers in Belgium PRO – Growth Workshops

Meet online every month—and quarterly in person—for practical sales and marketing sessions designed to help you attract better clients and build a stronger, more sustainable freelance business.

The 2026–2027 programme guides you through the different stages of developing your commercial strategy, from clarifying your positioning to finding, approaching and converting potential clients.

Topics include:

• Finding the right clients for your expertise
• Creating a focused outreach strategy
• Improving your LinkedIn profile and website
• Creating content that supports your business goals
• Preparing for introductory meetings with potential clients
• Identifying and responding to market signals
• Setting and communicating your rates
• Networking more strategically
• Writing stronger proposals
• Announcing your availability effectively
• Generating more referrals and recommendations
• Selecting useful AI tools for your freelance business
• Negotiating with greater confidence

The monthly online workshops introduce practical strategies, examples and tools. During the quarterly in-person PRO Lab & Lunch sessions, you can put the theory into practice, work on your own business and receive constructive feedback from fellow freelancers.

The sessions are relevant to freelancers from all professions who want to take a more active and consistent approach to growing their business.

Host

Each session is hosted by Jenny Björklöf, founder and community leader of Freelancers in Belgium. She shares practical insights from her own freelance experience and from running a community of more than 18,000 freelancers.

Selected sessions also feature guest experts who bring additional perspectives, specialist knowledge and practical experience.