What clients really look for when hiring freelancers – Freelancers in Belgium PRO – Grow your freelance business sessions

You send a great message. You hear nothing.
You send a proposal. They go with someone else.

What’s happening on the other side?

Bart De Waele has spent years on both sides of that equation. He helps companies find and select freelancers and agencies – and he works closely with agencies themselves on how they pitch, position and win work. He was in the rooms where decisions get made, and in the rooms where proposals get built. He saw which profiles got dismissed in seconds – and why. And which freelancers and agencies kept getting called back, without ever knowing what they were doing right.

At this meetup, he’ll take you inside the client’s head: how assignments are actually shaped internally, what a first message does or doesn’t do, how clients compare during the decision stage, and what makes a freelancer unforgettable – or replaceable.

No theory. Just the inside view of the selection process, from someone who’s sat at every table.

Bring your own cases. An outreach message you’re not sure about. A pricing question. A client situation you can’t figure out. Most of this is Q&A – Bart reviews live and gives direct feedback.

Freelancers in Belgium PRO – Grow your freelance business sessions
We meet online every month (and occasionally in person) for practical marketing workshops focused on helping freelancers increase their visibility, strengthen their positioning, attract better clients, and build sustainable opportunities.
Topics include, for example:

• Personal branding and visibility
• LinkedIn and content strategy
• Positioning and niche
• Communicating your offer clearly
• Pricing
• Finding clients without feeling salesy

These sessions are designed for freelancers of all professions.

Host

Each session is hosted by Jenny Björklöf, founder and community leader of Freelancers in Belgium. She shares practical insights from her own experience as a freelancer and from running a community of more than 17,000 freelancers.
Some sessions also feature guest experts who bring additional perspectives and expertise.