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feweb: Search Engine Advertising Academy
February 3 @ 08:00 - 17:00
Search Ads form the basis of many companies’ online advertising. The developments of recent years have provided the necessary challenges to set up targeted and profitable advertisements.
In this training, you will learn how to set up successful advertisements that optimally respond to the needs of your customers and the contemporary advertising landscape.
This is what you will learn in this Academy:
- Which tools and techniques do you use for keyword research
- What types of ad copy there are and how to write good copy
- What campaign structures are there and when to use which
- How to create and adjust a budget
- How Bidding Strategies Work and Which Ones Are Best
- How to maintain your campaigns
- What the future of advertising is and how the role of external advertising specialists is changing