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feweb: Google Tag Manager Academy

February 25 @ 13:30 - 17:00

feweb: Google Tag Manager Academy

Website visitors perform many actions that you can analyze with tools such as Google Analytics and Ads, Meta Ads, and LinkedIn Ads.

Google Tag Manager makes it easy to collect this data. Because tracking is often missing between marketing and development, this course offers a bridge between the two. You will learn the basic principles and apply them in different situations.

This is what you will learn in this Academy:

  • What options do you have to capture actions on your website?
  • How to set up tracking that responds to the needs, available budget, and wishes of your client
  • How to forward those actions to different tools, such as Google Analytics and the most common advertising platforms
  • What a measurement plan is, and how you can use it to make your process run more smoothly and less prone to errors

LEARN MORE

Details

Date:
February 25
Time:
13:30 - 17:00
Website:
https://www.feweb.be/nl/agenda/detail/433/google-tag-manager

Venue

The Point
Church Street 108
GENTBRUGGE, 1950 Belgium
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Organizer

feweb