Client Attraction Lunch & Lab
Bring your LinkedIn profile, website, service offer or outreach messages and improve them during this practical, in-person working session and networking lunch in Brussels.
You will meet other Freelancers in Belgium PRO members face to face, exchange ideas and receive constructive feedback on the materials you use to attract potential clients. We will begin with an introduction round so you can get to know the other freelancers, their expertise and the types of clients they work with.
You do not need to have attended any of the preceding workshops to participate.
What to expect
This is a hands-on working session, not a series of presentations. Bring your laptop and the client-facing materials you want to improve. You will have dedicated time to review, discuss and work on them with input from fellow freelancers and three experts:
- Sophie de Brabander, web developer: Website
- Jenny Bjorklof, founder of Freelancers in Belgium: LinkedIn profile
- Peter Rutanga, sales expert: Outreach and go-to-market
You will leave with practical improvements you can implement immediately, clearer client-facing materials and new perspectives from both experts and fellow PRO members.
Part of the PRO Growth series
The Lunch & Lab gives you an opportunity to apply the ideas covered during these online PRO workshops:
- 15 September: Find the right clients for your expertise
- 13 October: Create an outreach strategy for approaching potential clients
- 12 November: Improve your LinkedIn profile and website to attract clients
Participation in these workshops is helpful but not required.
Not a PRO member yet?
Freelancers in Belgium PRO is a business growth community for freelancers who want to attract better clients and grow alongside other freelancers. It is especially relevant if you want to sharpen your positioning, strengthen your sales and marketing, diversify your client base and turn ideas into action with support from a trusted freelance network.
Membership costs €24.90 per month or €250 per year and includes monthly online Growth Workshops, peer exchanges, practical resources and access to exclusive in-person Lunch & Lab events.
- Sign up for Freelancers in Belgium PRO.
- Once you have joined, RSVP to this event through the PRO platform.
Practical information
Date: Friday 20 November 2026
Time: 10:00 to 14:00
Format: In person, maximum 20 participants
Location: Brussels, accessible by public transport and car
Price: €59 excluding VAT
Included: Lunch and unlimited coffee, tea and water
About PRO Lunch & Lab
Meet other Freelancers in Belgium PRO members in person and work on your business during a practical, facilitated session followed by a networking lunch.
Organised once per quarter in different locations across Belgium, most likely Brussels, Mechelen and Ghent, each Lunch & Lab turns the topic of a recent PRO Growth Workshop into action. You do not need to have attended the preceding workshop to participate.
Bring your laptop and work on something concrete with guidance, expert input and constructive feedback from fellow freelancers. Each session includes an introduction round, focused working time and plenty of opportunities to get to know other PRO members over coffee and lunch.
2027 PRO Lunch & Lab dates
- Thursday 18 March, 10:00 to 14:00
Content Lunch & Lab: Develop, improve and schedule your content for the coming months. - Thursday 20 May, 10:00 to 14:00
Referral & Reference Lunch & Lab: Prepare your requests for referrals and testimonials, receive feedback and take action during the session. - Thursday 16 September, 10:00 to 14:00
Networking Lunch & Lab: Practise introducing yourself, build meaningful connections and prepare your follow-up. - Thursday 18 November, 10:00 to 14:00
Negotiation Lunch & Lab: Practise real client scenarios, objections and counteroffers.