Build a networking strategy that helps you reach potential clients

Networking is not simply attending events and hoping to meet the right person. A networking strategy helps you decide whom you want to build relationships with, where you are likely to meet them and how you will turn initial conversations into meaningful professional connections.

At this workshop, you will learn how to:

• Define what you want networking to achieve for your freelance business
• Identify potential clients, connectors, referral partners and relevant communities
• Choose the events, networks and online spaces where the right people are likely to be
• Introduce your expertise in a clear and natural way
• Start conversations without immediately pitching your services
• Recognise opportunities to help, connect or follow up
• Stay in touch and build trust after the first meeting
• Create a realistic networking routine that fits alongside client work

You will leave with a focused networking strategy that helps you build valuable relationships and reach more potential clients.

And, of course, we will make sure you also network with the other freelancers in the workshop.

Freelancers in Belgium PRO – Growth Workshops

Meet online every month—and quarterly in person—for practical sales and marketing sessions designed to help you attract better clients and build a stronger, more sustainable freelance business.

The 2026–2027 programme guides you through the different stages of developing your commercial strategy, from clarifying your positioning to finding, approaching and converting potential clients.

Topics include:

• Finding the right clients for your expertise
• Creating a focused outreach strategy
• Improving your LinkedIn profile and website
• Creating content that supports your business goals
• Preparing for introductory meetings with potential clients
• Identifying and responding to market signals
• Setting and communicating your rates
• Networking more strategically
• Writing stronger proposals
• Announcing your availability effectively
• Generating more referrals and recommendations
• Selecting useful AI tools for your freelance business
• Negotiating with greater confidence

The monthly online workshops introduce practical strategies, examples and tools. During the quarterly in-person PRO Lab & Lunch sessions, you can put the theory into practice, work on your own business and receive constructive feedback from fellow freelancers.

The sessions are relevant to freelancers from all professions who want to take a more active and consistent approach to growing their business.

Host

Each session is hosted by Jenny Björklöf, founder and community leader of Freelancers in Belgium. She shares practical insights from her own freelance experience and from running a community of more than 18,000 freelancers.

Selected sessions also feature guest experts who bring additional perspectives, specialist knowledge and practical experience.