Build a content strategy that helps you win clients

Content is anything you share to inform, inspire or help your audience, and part of your social media presence; from LinkedIn posts and newsletters to articles, videos, podcasts and case studies. Used strategically, it can make your expertise visible, build trust before the first conversation and give potential clients a reason to contact you; and a way for you to stay on top of their minds when the moment comes that they need you.

At this workshop, you will learn how to find the sweet spot between what your potential clients need, the expertise you offer and the topics on which you have something useful and credible to say.

You will learn how to:

• Define who your content should reach and what you want it to achieve
• Choose the right channels and content formats for different purposes
• See examples of content that has generated enquiries and clients for real freelancers
• Turn your expertise, client questions and everyday work into relevant content ideas
• Decide what to publish, where, how often and with which calls to action
• Use AI tools to develop ideas, repurpose content and improve your workflow
• Create a realistic publishing and scheduling system you can maintain alongside client work
• Overcome common barriers such as lack of time, ideas, consistency or confidence, including imposter syndrome, perfectionism and fear of judgement or criticism

You will leave with the foundations of a content strategy designed to support your client pipeline, not simply generate more posts.

Freelancers in Belgium PRO – Growth Workshops

Meet online every month—and quarterly in person—for practical sales and marketing sessions designed to help you attract better clients and build a stronger, more sustainable freelance business.

The 2026–2027 programme guides you through the different stages of developing your commercial strategy, from clarifying your positioning to finding, approaching and converting potential clients.

Topics include:

• Finding the right clients for your expertise
• Creating a focused outreach strategy
• Improving your LinkedIn profile and website
• Creating content that supports your business goals
• Preparing for introductory meetings with potential clients
• Identifying and responding to market signals
• Setting and communicating your rates
• Networking more strategically
• Writing stronger proposals
• Announcing your availability effectively
• Generating more referrals and recommendations
• Selecting useful AI tools for your freelance business
• Negotiating with greater confidence

The monthly online workshops introduce practical strategies, examples and tools. During the quarterly in-person PRO Lab & Lunch sessions, you can put the theory into practice, work on your own business and receive constructive feedback from fellow freelancers.

The sessions are relevant to freelancers from all professions who want to take a more active and consistent approach to growing their business.

Host

Each session is hosted by Jenny Björklöf, founder and community leader of Freelancers in Belgium. She shares practical insights from her own freelance experience and from running a community of more than 18,000 freelancers.

Selected sessions also feature guest experts who bring additional perspectives, specialist knowledge and practical experience.