How to leverage customer interviews as a growth tool for freelancers

Customer interviews are much more than a research method. They can help you understand what clients value about working with you, uncover unmet needs, strengthen relationships and identify opportunities for additional work. The insights and language you collect can also become powerful marketing assets, including testimonials, case studies, content ideas and clearer messages that build trust with potential clients.

At this workshop, you will discover how customer interviews can help you:

• Understand why clients chose you and what they value most
• Validate and improve your positioning, services and client experience
• Uncover new needs, follow-up work and service ideas
• Capture the client’s own words to strengthen your website and marketing
• Develop convincing case studies and testimonials
• Build trust and deepen relationships with current and former clients
• Generate relevant content based on real client questions and challenges

You will also learn how to choose the right people to interview, ask effective open questions, probe beyond polite answers and turn each conversation into useful insights and marketing material.

Freelancers in Belgium PRO – Growth Workshops

Meet online every month—and quarterly in person—for practical sales and marketing sessions designed to help you attract better clients and build a stronger, more sustainable freelance business.

The 2026–2027 programme guides you through the different stages of developing your commercial strategy, from clarifying your positioning to finding, approaching and converting potential clients.

Topics include:

• Finding the right clients for your expertise
• Creating a focused outreach strategy
• Improving your LinkedIn profile and website
• Creating content that supports your business goals
• Preparing for introductory meetings with potential clients
• Identifying and responding to market signals
• Setting and communicating your rates
• Networking more strategically
• Writing stronger proposals
• Announcing your availability effectively
• Generating more referrals and recommendations
• Selecting useful AI tools for your freelance business
• Negotiating with greater confidence

The monthly online workshops introduce practical strategies, examples and tools. During the quarterly in-person PRO Lab & Lunch sessions, you can put the theory into practice, work on your own business and receive constructive feedback from fellow freelancers.

The sessions are relevant to freelancers from all professions who want to take a more active and consistent approach to growing their business.

Host

Each session is hosted by Jenny Björklöf, founder and community leader of Freelancers in Belgium. She shares practical insights from her own freelance experience and from running a community of more than 18,000 freelancers.

Selected sessions also feature guest experts who bring additional perspectives, specialist knowledge and practical experience.