Meet Andrew Bennett, a talented musician who has taken his craft from the lively pubs of Ireland to the diverse music scene in Belgium. With a career spanning over two decades, Andrew’s transition to freelancing in a new country offers valuable insights into the challenges and rewards of building a freelance business.

How Andrew Started His Freelance Music Career

A combination of necessity and opportunity drove Andrew’s decision to pursue freelancing. After relocating to Belgium just days before the lockdown, Andrew faced the challenge of reestablishing his career from scratch. Having spent 20 years performing in Ireland, where he played at pubs, weddings, and various social events, he realised that his passion for music could be the key to his success in a new country.

The initial steps were daunting. Andrew joined a Facebook group for freelancers in Belgium, which provided him with useful information and support from fellow freelancers. Despite his lack of familiarity with the Belgian working system and the local languages, he managed to set up his business with the help of an accountant. This process, though overwhelming at first, turned out to be quite manageable due to the support he received.

Lessons Learned and What He Would Do Differently

Andrew’s experience in freelancing has been mainly positive, largely due to his prior experience and the solid support he received from his accountant. One crucial lesson he learned was the importance of having a strong online presence. Reflecting on his early days, Andrew admits that he was unprepared media-wise and took over a year to launch his website. Initially relying on Facebook and Instagram, he later realised that a dedicated website was essential for standing out in a saturated market. Now, his business card features a QR code linking to his website, a much more effective tool for promoting his services.

Successes, Failures, and Client Stories

Andrew considers every gig a learning opportunity. His approach to curating his setlist involves constant evolution, as he adapts his music to suit different audiences. He recalls instances where songs that performed well at one event fell flat at another, underscoring the importance of reading the crowd and adjusting accordingly.

One notable success story involved breaking into a popular pub in Brussels. Despite initial difficulties reaching the manager, Andrew took a proactive approach by visiting the pub in person. This serendipitous encounter led to a successful gig and a lasting booking arrangement. Another memorable moment was when he successfully convinced a hesitant client to book him for a wedding by demonstrating his ability to engage and entertain a crowd, further emphasizing the need for confidence and preparation in client interactions.

Managing Time and Advice for New Freelancers

Andrew admits that time management is a challenge, particularly with the added responsibilities of family life. With no additional help and a constantly evolving setlist to master, finding structure in his day can be difficult. However, he utilizes every opportunity to learn new songs, even integrating practice into his routine, such as listening to music while falling asleep.

His advice for aspiring freelancers is to be thoroughly prepared before taking the leap. Having a clear plan, including potential clients lined up and a well-established business setup, can make the transition smoother. Andrew also emphasizes the importance of finding the right accountant, as a supportive and trustworthy advisor can make a significant difference.